📷 Image: Wikimedia Commons / Department of Archaeology & Museums, Government of
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Diwali Light Shift Hits Kekri’s Earthen Lamp Makers in Rajasthan
✍️ Amar Ujala · Rajasthan
🗓 06 Nov 2026, 03:36 PM
👁 2
Rising demand for decorative electric lights ahead of Diwali is reducing sales of traditional earthen lamps, hurting potters in Kekri, Rajasthan.
The market for colourful electric decorative lights has surged as Diwali approaches, drawing shoppers away from traditional earthen lamps in the Kekri region of Rajasthan. Local vendors report a noticeable dip in orders for the handcrafted mitti ki diyes that have long been a staple of festive celebrations.
Potters in Kekri, who rely on seasonal spikes in demand for these clay lamps, say their income streams are being squeezed. While the shift to LED and battery‑operated lights reflects changing consumer preferences, it also leaves many artisans with unsold inventory and reduced cash flow.
Industry observers note that the trend mirrors a broader move across northern India, where modern lighting options are preferred for their convenience and durability. However, the decline in earthen‑lamp sales threatens the livelihoods of small‑scale potters who lack alternative markets.
The potters’ associations are urging local authorities to consider promotional schemes or fairs that could showcase traditional Diwali items alongside modern décor, hoping to balance heritage crafts with contemporary demand.
Potters in Kekri, who rely on seasonal spikes in demand for these clay lamps, say their income streams are being squeezed. While the shift to LED and battery‑operated lights reflects changing consumer preferences, it also leaves many artisans with unsold inventory and reduced cash flow.
Industry observers note that the trend mirrors a broader move across northern India, where modern lighting options are preferred for their convenience and durability. However, the decline in earthen‑lamp sales threatens the livelihoods of small‑scale potters who lack alternative markets.
The potters’ associations are urging local authorities to consider promotional schemes or fairs that could showcase traditional Diwali items alongside modern décor, hoping to balance heritage crafts with contemporary demand.