📷 Image: Wikimedia Commons / Notnarayan
Entertainment
Amul Launches 'Motion Epicture' Topical to Celebrate Ramayana's Theatrical Run
✍️ Bollywood Hungama
🗓 07 Nov 2026, 11:15 AM
👁 6
Dairy major Amul has released a new advertising campaign titled 'Motion Epicture' to mark the theatrical release of the film Ramayana.
Indian dairy giant Amul has introduced a fresh marketing initiative to coincide with the theatrical run of the highly anticipated film, Ramayana. The company has branded this new advertising effort as a 'Motion Epicture,' aiming to blend the cultural significance of the epic with modern visual storytelling.
The move highlights Amul's strategy of leveraging major cinematic events to engage with its audience. By associating its brand with a significant cultural adaptation, the company seeks to maintain its prominent presence in the entertainment and lifestyle sectors.
This topical campaign is part of Amul's ongoing efforts to stay relevant through timely and culturally resonant content. The 'Motion Epicture' concept suggests a dynamic visual approach to celebrating the film's release in cinemas across the country.
The move highlights Amul's strategy of leveraging major cinematic events to engage with its audience. By associating its brand with a significant cultural adaptation, the company seeks to maintain its prominent presence in the entertainment and lifestyle sectors.
This topical campaign is part of Amul's ongoing efforts to stay relevant through timely and culturally resonant content. The 'Motion Epicture' concept suggests a dynamic visual approach to celebrating the film's release in cinemas across the country.