📷 Image: Wikimedia Commons / Dow Chemical Company
Local
Surge in Demand for Earthen Diyas Revives Potters in Saran Ahead of Diwali
✍️ Amar Ujala · Bihar
🗓 07 Nov 2026, 04:37 PM
👁 1
As Diwali approaches, shoppers in Saran are opting for traditional earthen lamps over imported Chinese lights, boosting sales for local potters.
Saran market vendors report a noticeable rise in orders for earthen diyas in the days leading up to Diwali. Consumers, motivated by a desire for traditional décor and concerns over imported lighting, are turning to locally made clay lamps.
The shift has brought a welcome smile to the faces of potters who craft the diyas by hand. After a period of sluggish sales, artisans now anticipate a stronger closing quarter, citing the renewed interest in indigenous festive items.
Local traders expect the trend to continue through the festival, as retailers stock larger quantities to meet the growing demand. The increased turnover is also seen as a modest boost to the regional craft economy.
Authorities have not intervened, but market observers note that the preference for domestic products aligns with broader "Make in India" sentiments gaining traction during festive seasons.
Overall, the surge in earthen diya purchases reflects both cultural nostalgia and a practical response to rising costs of imported lighting solutions.
The shift has brought a welcome smile to the faces of potters who craft the diyas by hand. After a period of sluggish sales, artisans now anticipate a stronger closing quarter, citing the renewed interest in indigenous festive items.
Local traders expect the trend to continue through the festival, as retailers stock larger quantities to meet the growing demand. The increased turnover is also seen as a modest boost to the regional craft economy.
Authorities have not intervened, but market observers note that the preference for domestic products aligns with broader "Make in India" sentiments gaining traction during festive seasons.
Overall, the surge in earthen diya purchases reflects both cultural nostalgia and a practical response to rising costs of imported lighting solutions.