📷 Image: Wikimedia Commons / Ramesh Lalwani
Business
Jaipur Markets Set for Rs 10,000 Crore Dhanteras Trade Amid High Gold Prices
✍️ Amar Ujala · Rajasthan
🗓 06 Nov 2026, 07:36 AM
👁 4
Jaipur's jewelry markets anticipate a Rs 10,000 crore business turnover on Dhanteras, with consumers shifting to lighter gold ornaments and silver coins due to high metal prices.
Jaipur's jewelry trade is poised for a significant surge as the city prepares for Dhanteras. Market estimates suggest that the total business turnover in local markets will reach approximately Rs 10,000 crore during the festival.
Despite the festive demand, the prevailing high prices of gold have influenced consumer behavior. Buyers are increasingly opting for lighter gold ornaments rather than heavy traditional pieces to manage their budgets effectively.
Additionally, there is a noticeable shift towards silver products. Many customers are purchasing silver coins and lighter silver items as an alternative investment and gift option during the auspicious occasion.
The jewelry sector in Rajasthan's capital is expecting a busy trading period, with merchants reporting steady footfall as people make their annual festival purchases.
Despite the festive demand, the prevailing high prices of gold have influenced consumer behavior. Buyers are increasingly opting for lighter gold ornaments rather than heavy traditional pieces to manage their budgets effectively.
Additionally, there is a noticeable shift towards silver products. Many customers are purchasing silver coins and lighter silver items as an alternative investment and gift option during the auspicious occasion.
The jewelry sector in Rajasthan's capital is expecting a busy trading period, with merchants reporting steady footfall as people make their annual festival purchases.