ET NOW Launches Live Streaming Service for Business and Finance News

ET NOW, the flagship business news channel of the Economic Times, has rolled out a new live streaming service that streams its television content directly to viewers over the internet. The service, available on the ET NOW website and mobile app, offers uninterrupted coverage of market movements, corporate earnings, and economic policy updates.

The launch comes as part of the network’s strategy to broaden its digital footprint and cater to a growing audience that prefers consuming news on mobile and tablet devices. Viewers can now watch live broadcasts from the studio, access on‑demand clips, and receive real‑time market data.

Industry analysts say the move positions ET NOW to compete more effectively with other digital news platforms that have already established a strong online presence. The channel also plans to integrate interactive features such as live polls and Q&A sessions during key market events.

ET NOW’s parent company, Bennett, Coleman & Co. Ltd., has highlighted that the new service will help the network reach a wider demographic, especially younger professionals who rely on digital media for timely market insights.