📷 Image: Wikimedia Commons / Prime Minister's Office
Politics
CM Yogi Adityanath urges Diwali shoppers to support local artisans
✍️ India Today
🗓 07 Nov 2026, 02:37 AM
👁 3
During a local Diwali event, Uttar Pradesh Chief Minister Yogi Adityanath appealed to citizens to purchase handmade goods, aiming to boost the state's artisan community.
Uttar Pradesh Chief Minister Yogi Adityanath used a local Diwali gathering to call for greater consumer support for the state's traditional artisans. He highlighted that purchasing handmade products not only preserves cultural heritage but also provides a steady income to families dependent on craft work.
Adityanath noted that many artisans face declining sales amid competition from mass‑produced goods. By choosing locally made items during the festive season, shoppers can directly contribute to sustaining these livelihoods.
The chief minister also announced that state agencies will facilitate market linkages and promotional campaigns to make artisan products more visible to urban consumers. He urged retailers and online platforms to feature these goods prominently during Diwali.
Officials said the initiative aligns with broader efforts to revive the rural economy and promote indigenous crafts as part of Uttar Pradesh's cultural identity.
The appeal comes ahead of the peak shopping period, with the government hoping the message will translate into measurable sales growth for the artisan sector.
Adityanath noted that many artisans face declining sales amid competition from mass‑produced goods. By choosing locally made items during the festive season, shoppers can directly contribute to sustaining these livelihoods.
The chief minister also announced that state agencies will facilitate market linkages and promotional campaigns to make artisan products more visible to urban consumers. He urged retailers and online platforms to feature these goods prominently during Diwali.
Officials said the initiative aligns with broader efforts to revive the rural economy and promote indigenous crafts as part of Uttar Pradesh's cultural identity.
The appeal comes ahead of the peak shopping period, with the government hoping the message will translate into measurable sales growth for the artisan sector.